Latest project

Issue 15 of The Experts magazine for Flight Centre is available in stores now! With a talented team of freelancers I edit and produce it. We use world-class photography, innovative illustration, and expert travel writers to produce a magazine that – we think – stands out from the crowd. It amplifies the magic of the Flight Centre experience, with content that dramatises the brand philosophy, connects customer passion points and ultimately inspires them to book their next great journey.

 

 
 

Hello!

I’m a natural-born storyteller turned award-winning editor and ideas person, with a passion for the world’s wide open spaces, teeming cities and wind-swept coast lines. My background is in print, but I’ve worked across the industry, creating content that tells stories through pictures and words. I’ve worked as a stylist, scout, shoot producer, journalist, magazine editor and digital content producer. I like to connections with customers through emotionally engaging strategic storytelling.

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Brands I’ve worked with

 
 

Let me help you with that…

 
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Editing

Words and pictures work together to create beautiful magazines that bring the bigger picture to life and tell a cohesive story, from beginning to end.

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Copywriting

Great brands are anchored by brilliant copy. But more than that, great brands tell great stories. I can help you uncover the story of your brand and bring it to life.

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Consultancy

However you want to grow your business I can help create a growth strategy and action plan. I love to work with small start-ups to tell their unique story better

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Digital & social

And I have experience developing multimedia strategies for global brands, across print, digital and social channels bringing to life authentic, engaging stories.