A journalist who works with brands
"An emotional moment! A tear in my eye as I say, 'Thanks so much.' This has restored my faith in what we are doing for the brand."
"An emotional moment! A tear in my eye as I say, 'Thanks so much.' This has restored my faith in what we are doing for the brand."
LISA COPIN, CREATIVE DIRECTOR, COTSWOLD CO
I’ve spent 20 years writing for magazines and newspapers, and almost as long helping brands sound like themselves on the page. I have bylines in The Sunday Times, The Telegraph, The Guardian and Condé Nast Traveller and was AITO Travel Writer of the Year 2024. I’ve also created brand magazines for Kuoni, Cotswold Company and Flight Centre as well as tone of voice guides for Skylight, Kiyumi and the University of Surrey.
When the work needs a team, I bring one in through my agency, Content Collective.
MY PASSIONS
-
![Tropical beach scene with palm trees, beach huts, and a blue door leading to the beach, with the word 'TRAVEL' overlayed.]()
Content that will take you places. From telling stories about my own hair-raising adventures to working with brands to help get their own stories out in the ether, I know how to grab – and hold – attention in a saturated market which can feel like sea of sameness.
-
![Modern interior with curved pink walls and ceiling, wooden floor, and contemporary furniture, including a beige sofa and a red chair, with large windows and circular openings in the walls.]()
From Christie’s International Real Estate to IKEA and Cotswold Co, I’ve worked with some of the world’s premium property and interiors brands, telling stories that bring homes to life.
-
![Man wearing a yellow shirt and blue pants with a white flower garland around his neck holding a champagne bottle and smoking a cigarette at an outdoor event.]()
It all begins with an interview. Whether you want a snappy bio; an insightful, thought-proving story told from the heart; or a vox pop that tells the story of your brand. I know how to get the most of real people, and can get to the heart of a story.
-
![Several decorated candles, including one with a sun and moon design and others with intricate patterns, displayed on a table with books and a gold bell, conveying a sense of luxury and elegance.]()
From property to wellness, food to fashion, I’ve worked with some of the world’s premium luxury brands.
-
![Silhouette of a pregnant woman in black clothing holding her belly with the text 'Family, Women & Wellness' overlaid.]()
My tenacity as a journalist means that I can research any topic. Providing case studies and incorporating hard facts doesn’t phase me. And I can write from personal experience as well.
-
![Overhead view of a food and drink table with plates of bread, salad, and a dessert with whipped cream and a cherry, along with a glass of pink drink, on a turquoise tablecloth.]()
Words that will make your mouth water, every time. From meeting farmers to talk about sustainably produced cheese to developing tone of voice guides for London’s most cutting edge food and drink brand, I’ve got this.
Winner!
Winner!
I won AITO Travel writer of the year for this story on my journey into motherhood. It’s been a wild ride, and one I’m happy to share. 20 years experience as a journalist underpins everything I do…
Shipping a brand magazine to Manila
DiWA is a travel magazine I edited and produced for Tao Philippines, the Palawan expedition company, to celebrate their 20th anniversary. We printed 12,000 copies, shipping them to the Philippines, London, New York, Amsterdam and the UAE…
See more projects
LOU HUGHES, SENIOR BRAND AND ACQUISITION MANAGER, KUONI
“Ellie’s creative ideas, inspirational editorial, and meticulous planning are exceptional. But what makes her stand out is the ability to balance engaging and creative content with commercial objectives. To top it all off, our 2022 magazine won Best Customer Magazine at the 2023 Travel Marketing Awards.”
Recent features
I’VE WORKED WITH BRILLIANT BRANDS
Follow me
