Tour operator copywriting, in their voice not mine

ExpeExperience Travel Group, an Asia specialist tour operator, wanted a booklet that didn't sound like a brochure. Five creators, five countries, five ways to see Asia – chef Dominique Woolf tracing spice routes through Thailand, co-founder Sam Clark back in Cambodia, Indonesia expert Lola Pasquier island-hopping from Java to Raja Ampat. I interviewed all of them, then wrote the whole thing in their voice, not mine. That's the job: disappear, and let the brand and its people sound like themselves. The Guest Edit is a finalist for Best Direct Mail at the 2026 Silver Marketing Association Awards. Not bad for a booklet that reads like the people in it.

Ellie Fazan wrote Experience Travel Group’s 2025 mini booklet, covering itineraries and destinations across Thailand, Sri Lanka, India, Cambodia and Indonesia in the company’s tone of voice.