I consult on brand voice and editorial strategy.
Freelance brand and editorial consultant
Every brand has a story; most tell it badly. I help you work out what you’re trying to say and how you should sound saying it – tone of voice, editorial strategy, content planning. Sometimes that’s a full-day workshop, sometimes it’s a single document that finally stops everyone arguing about the website.
ZIGGY LLOYD | PHOTOGRAPHY: MICHAEL GANNON, ROAM STUDIOS
Igniting that creative spark
I’ve done this for universities, tour operators, fitness brands and one bar group in Peckham. The shape varies: a workshop to galvanise a launch, a tone of voice guide your whole team can write from, or ongoing consultancy for agencies that need an editorial brain on tap. When the job needs designers or film-makers, I bring in the right people through Content Collective.
ZIGGY LLOYD | PHOTOGRAPHY:MICHAEL GANNON, ROAM STUDIOS
“We had a great experience working with Ellie on the branding for our new menswear line. She arranged a fantastic workshop for us, immediately understanding our concept, and helped us identify the right tone of voice for our brand. They were full of creative fresh ideas, and helped us come up with some great strategies for our launch and social media.”
— SOPHIE AUTSIN, FOUNDER AT ZIGGY LLOYD
Let’s work together
Tell me what you’re making and when you need it. If I’m not the right person, I usually know who is.
Great brands tell great stories. I can help you uncover the story of your brand, overhauling entire websites, crafting social media campaigns and bringing creative ideas to brochures.
SEE SOME OF MY OTHER BRAND CONSULTANCY WORK HERE
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