Copywriting for luxury brands – tone of voice for Goodwood
Tasked with overhauling Goodwood’s website we turned it into a hub that drives cross-business awareness and buying opportunities through excellent user experience.
A beautiful, content-rich site that simplifies the customer journey from browsing to purchase. I audited the existing editorial content across the site, developing a new tone of voice and content strategy to allow the brand story to shine through, and strike the right balance between brand and commercial messaging.
A beautiful, content-rich site that simplifies the customer journey from browsing to purchase. I audited the existing editorial content across the site, developing a new tone of voice and content strategy to allow the brand story to shine through, and strike the right balance between brand and commercial messaging.
